A managed care group may want to market their organization as being “the best” or “a leader” in providing certain services/ treatment. How can this type or marketing affect the quality of care and utilization of services, hence costs?

A managed care group may want to market their organization as being “the best” or “a leader” in providing certain services/ treatment. How can this type or marketing affect the quality of care and utilization of services, hence costs? (Minimum of 2 paragraphs including in-text citations and references in proper APA format)