Air Asias corporate slogan is?

Question 9

AirAsia’s corporate slogan is?

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A) Is a reflection of the company’s strategy.

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B) Provides reinforcement to AirAsia’s employees of the company’s mission

C) Communicates the basis of competitive advantage to customers

D) B and C

E) All of the above

 

Question 11

According to Case 2-1, the primary barrier to low cost airlines providing long haul flights is

A) Restricted access to the inputs needed for such flights

B) Variable costs associated with longer flights

C) Misaligned reputation and service

D) That providing long haul flights would be associated with differentiation, not cost leadership

 

 

Pics are of Case see questions below:

PART CASES Case 2-1: Airasia X: Can the Low Cost Model go Long Haul? Ivey Publishing athan Don and Professor Thomas Lawton wrPC 2-2 Business-Level Strategies To prove the point, Air Asia routinely offered one-way fares as low as US$3.00. In 2008 and

PC 2-4 Business-Level Strategies when other regional competitors such as Hong Kong-based Oasis and Zoom Airlines ceased opera

Case 2-1: Airasia X: Can the Low Cost Model go Long Haul? PC 2-5 and sleep, so it was an easy decision. In fact, these seats

PC 2-6 Business-Level Strategies day for the same aircraft than its competitors would fly, X was able to decrease the overall

Case 2-1: Airasia X: Can the Low Cost Model go Long Haul? PC 2-7 accumulated at other airlines, most members of the cabin cre

PC 2-8 Business-Level Strategies airline tickets, AirAsia sold concert tickets, travel insurance, hotel rooms, vacation packa

Case 2-1: Airasia X: Can the Low Cost Model go Long Haul? PC 2-11 and movies were marketed aggressively. Cabin crews were tra

PC 2-12 Business-Level Strategies Building the Global Brand In a far-sighted move to improve brand recognition, X chose high

Case 2-1: Airasia X: Can the Low Cost Model go Long Haul? PC 2-13 but there is a lot of that in all we do. We recently made t

.

Case 2-1: Airasia X: Can the Low Cost Model go Long Haul? PC 2-15 system helped to stock up on merchandise at the airport mor

 

 

 

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