CASE STUDY COMMENTARY

CASE STUDY COMMENTARY

·  individual written task in Harvard style format, cover page, Table of Contents, text alignment and Reference list.

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·  The student must build a coherent discussion or argument in essay format, analyzing theories and models. Ethical theories, legal cases and case studies may be referred to when providing examples. Cite all sources.

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·  Students must write in complete sentences and develop paragraphs. No bullet points are allowed. Provide spacing between the sentences.

·  Prepare and Introduction, Body, and Conclusion paragraphs.

·  Sources must be used, identified, and properly cited.

·  Format: PDF submitted through Turnitin

·  The answers should analyse the following based on the case study provided below:

1.  Explain the concept of intellectual property

2.  Explain to Simon how he could protect his intellectual property rights regarding his invention?

3.  Imagine that Simon could not afford to get patent protection, how else could he protect the rights to his invention?

4.  Identify and analyse whether or not you believe the parents can show that Simon or the beer company owed them a duty of care?

Provide a developed answer, citing a legal case/s in support of your position.

5.  Identify and analyse what Simon can do if he believes the other company has copied the design of his invention.

6.  Explain an intellectual property dispute regarding a patented invention.

Submission: Week 13 – Via Moodle by Sunday, 9 May 2021 before 23:59.

•  Word count: 1000-1500

•  Cover, Table of Contents, References and Appendix are excluded of the total word count.

•  Font: Arial 11 pts.

•  Text alignment: Justified.

•  The in-text References and the Bibliography must be in Harvard’s citation style.

CASE STUDY

Simon has spent the last four years working on an environmentally friendly six-pack holder, known in the industry as hi-cones or yokes, to replace the plastic rings we are used to seeing he has invented bio-degradable / edible rings made from barley and wheat that marine life can eat. He plans to call his invention WheatMe and use it as part of his trademark.

Although it takes time, Simon manages to convince a number of beer manufacturers to start using his WheatMe holder for their six packs and consumer reaction is very positive. Sadly, after a year in the shops one of the companies is being sued by a local couple because their young child who is allergic to gluten chewed on the pack and had a serious allergic reaction.

At the same time Simon hears that there is another hi-cone on the market with a very similar design to his, but while biodegradable (they degrade in 200 days) are not edible.

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