Developing the Product/ Service.Assess the types of stakeholders involved in the development process for the product/service of your chosen company.

Week 4 Project

Instructions

Developing the Product/ Service.

This course has a major project assignment due in Week 5. It will take more than a unit’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.

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Using the same organization selected in Week 1 for the course project, complete the following tasks:

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  • Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
  • Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
  • Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
  • Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
  • Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Submission Details:

  • Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
  • Name your document SU_MBA6011_W4_LastName_FirstInitial.doc.
  • Submit your document to the Submissions Area by the due date assigned.

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