From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.
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An advertisement showing tiny aliens blasting cavities in a person’s mouth is an example of the ________ approach to advertising execution.
c. fantasy creation
Murphy Bros took out an ad in several local papers focusing on how the company was started and how it benefits the community. This is an example of ________ advertising.
________ are a form of sales promotion to channel members.
a. Loyalty programs
b. Multiple-purchase offers
c. Product placements
d. Product samples
e. Trade shows
California Milk Advisory Board has been running a national advertising campaign on television. The ad features “happy cows” and carries the tagline “Great cheese comes from happy cows. Happy cows come from California.” The board developed a logo that is prominently displayed in the ads, and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case, selecting it over cheese from elsewhere. This is an example of ________ advertising.