From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.

From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.

Select one:

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a. institutional

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b. comparative

c. covert

d. competitive

e. pioneering

An advertisement showing tiny aliens blasting cavities in a person’s mouth is an example of the ________ approach to advertising execution.

Select one:

a. humor

b. endorser

c. fantasy creation

d. musical

e. slice-of-life

Murphy Bros took out an ad in several local papers focusing on how the company was started and how it benefits the community. This is an example of ________ advertising.

Select one:

a. pioneering

b. product

c. comparative

d. competitive

e. institutional

________ are a form of sales promotion to channel members.

Select one:

a. Loyalty programs

b. Multiple-purchase offers

c. Product placements

d. Product samples

e. Trade shows

California Milk Advisory Board has been running a national advertising campaign on television. The ad features “happy cows” and carries the tagline “Great cheese comes from happy cows. Happy cows come from California.” The board developed a logo that is prominently displayed in the ads, and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case, selecting it over cheese from elsewhere. This is an example of ________ advertising.

Select one:

a. pioneering

b. institutional

c. comparative

d. product

e. competitive

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