In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers

Instructions

In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective. Your journal entry must be at least 200 words in length. No references or citations are necessary.

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