Mini-Case Grading Rubric

Mini-Case Grading Rubric

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Score

Notes
What would make this country an attractive market in which to enter?

Discuss cultural difference (Hofstede and high-/low- context)

Local representation needed

20    
What are some of the country’s limitations?

Look into current news, political, economic, etc. events

Discuss the 5 environmental forces here

20    
Industry choice 15    
Entry mode 20    
Gospel/prayer 10    
Presentation style, format, Q&A 15  

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