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Instructions: • All Questions are Compulsory & carry equal marks. • All answers to be explained in not more than 1000 words. Use examples as far as possible. • All answers to be written individually. Discussion and group work is not advisable. • Copying from websites or e-books will carry negative marks. SUBHIKSHA- A ROLE MODEL FALLS FROM PEDESTRAL R Subramanian an IIM A alumni began his entrepreneurial career through Subhiksha Trading Services (STS) a retail chain in Thiruvanmiyoor near Chennai in 1997.

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