The immediacy and personalization of social networks and, more broadly, the web itself set up the environment for ________.
a. newspaper advertising
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b. predatory pricing
c. viral marketing
d. green marketing
e. prosocial marketing
A recent study found that about 70 percent of Americans consult either a user review site or an independent review site before ________.
a. believing advertising
b. making a purchase
c. beginning the shopping process
d. using a product
e. posting product information on social media
A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He understands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager’s consideration, ________ will be the most appropriate promotion mix element.
b. digital and social media marketing
c. sales promotion
d. personal selling
e. public relations and covert advertising
To encourage the ultimate purchase, marketers often rely on ________ to close the sale.
a. social media
c. cold calls
d. print ads
In the context of social networks, ________ is targeted at working professionals and offers some distinct advantages in terms of content relevant to a professional audience.
d. Google Plus