Using the same business start-up that you introduced in Unit IV, select two types of digital marketing that you would use for your new business. Create a digital metrics dashboard for each by following the steps below.
- Identify two types of digital marketing you would use with your new start-up business.
- Design a digital metrics dashboard for each of the two types of digital marketing that would matter to the market researcher. As a new start-up, make sure you address customer acquisition and retention. Each dashboard should include a minimum of five metrics.
- Why did you select these digital metrics for your organization?
- How would these digital metrics provide the marketer with a better understanding of the customer and retaining that customer?
- Explain the limitations of using digital metrics as a market research tool and ultimately in business decision-making.
This assignment should be completed in at least three pages. You must utilize at least one scholarly, peer-reviewed source to support your responses. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
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